The metamorphosis of Hawk Alley on Utah Ave. South has been brisk over the past 3 years; something the recent team’s success has help deliver. The Hooverville Bar’s back bar room now faces the alley, the RV setups are more extensive than ever, portapodies have replaced the pee station behind the dumpsters.

The biggest development however, has been the development of the shiny new Hawk Alley Tailgate behind the Macrina Bakery building just north of the Starbucks building. A two level bar called the Beast Bus flanks the courtyard, with DJ Sean the Shaman high above the 12th Man hard cores, and really special guests including big names, like former Seahawks great Dave Kreig and local hip-hop Emcee and vocalist  Xperience, who is stepping off the  Macklemore and Ryan Lewis tour to rub elbows with the 12s Sunday morning at this new shrine. Two weekends ago the party welcomed Mamma Sherman. This Sunday, live feed of over 600 expected guests is expected on 106.9 Warm, and the sponsor list has exceeded 20 as companies jump in to this amazing cause.

The three entities The Beast Bus, Blueline Express and Hawk Strong, all separate Seahawks tailgate groups on Hawk Alley in the past, joined together this year to create Hawk Alley Tailgate. Two years ago the Beast Bus was a new vehicle parked up the alley, as a novelty on the strip. Today it’s a cornerstone of this new organization. The groups have raised thousands of dollars for several charity groups over the past several years, and as the visibility of Hawk Alley Tailgate rises, that number will only increase.

One key point man is Frazer Loveman of 1 Love Media, and videographer and social media director for Hawk Alley Tailgate, who claims that this tailgate party can even exceed the excitement of the games for him and several other fans.

The pulled pork is the best on the alley, and a $20 donation buys you food and several cups of local brew. The contests are amazing, and include prizes like tickets to games, and all access VIP passes. The party starts at 7am, so get there early. We’re giving this the two thimbs up.